We’re relishing in silence.
What is it costing us?
We’re naturally afraid of feedback. ” Hey! Does my bum look big in this?” If you needed to ask the question, what did you think before you asked it? Did you like the response? Did you deal with the reply?
What if the answer wasn’t what you wanted?
Does our business depend upon client satisfaction? Or are WE satisfied that we realised OUR dream and we’re just hoping our clients feel the same?
Are we losing clients or just not gaining more? Are we interacting enough? Do we actually talk at our clients level of need? Or are we just fulfilling our own desires and assuming our clients are the same as us?
Get down to your clients level !
Think like a client, gain a client, keep a client!
If we know what we’re doing is the best for our clients, why are we not shouting from the rooftops?
Why are they not?
It’s because we don’t know if we’re providing the best for our clients.
We forgot to ask them. Did we ask but not so often? How many times did we ask? In how many ways?
Is it because we’re afraid to ask? The silence is more comfortable. What if our clients feel there was an element missing? How will we know if we don’t ask them?!
We’ve read, re-read our scripts, we’ve done it, worn the t-shirt and still there was something missing?
How did we not see it?
We didn’t approach our work from a customer point of view.
We saw our idea, our work, our effort and decided it must be enough, did we wonder, does it makes sense if I was a customer?